PHOMI MCM Benefits

Cladding created out of the MCM created by PHOMI Holding is highly ecological natural-looking cladding and flooring materials created with the help of patetend nanotechnologies out of unifred modified clay. 

PHOMI Holding, the inventor of the MCM ecological material, is a World-wide leader of the MCM industry and the constitutor of the international MCM material industry standard. Products of PHOMI MCM Holding are not just about some particular single benefit. It is a long list of special and unique features, philosophy and vision of short- and long-term benefits in economic, ecological and human society sustainable development. We aim high but think down-to-Earth. In PHOMI we believe that the same as not only the extraordinary people can perform extraordinary things, also a human mind can create extraordinary products out of common substances.

What are nowadays’ modified clay materials of PHOMI?

It is cladding, flooring, roads, sidewalks, athletic runways pavements, construction materials and art plastic substances. All of that is ecological, safe, very long lasting, looking very nice and possesses a long list of applied features, offering a unique blend of benefits to the our customers that make these products unique in the combination of their appearance, affordability, usability and sustainability.

Discover PHOMI MCM materials, you will discover a number of unique features and their combinations that you will not find in any other products.

  • Hard & flexible at the same time
    Is hard like stone or burned clay, but still flexible.
  • Universal cladding
    Can be equally used for exterior and interior.
  • Breathing 
    Has capacities of clay to “breathe”.
  • Regulates humidity
    Adjusts humidity in the room to the optimal interval of 40%-70% which is comfortable for the human beings and in which that infectious bacteria and viruses survive likelihood is the lowest according to the microbiological researches.
  • Fire- & water- proof
    Can be used as cladding on the outer fireplace hot surfaces and around the swimming pool alike.
  • Very light & thin
    Is so thin (starting from 2 mm), light and flexible in use that can be applied on wall even on the double-layer adhesive tape, while the custom tile application method can be normally used.
  • Anchor-free installation
    Does not require any anchoring system.
  • Can be cut with the scissors
    Even resembling stone or fired clay on look and touch, still if it is less than 3 mm thick, the shape can be adjusted even by the usual scissors.
  • Colored-through
    Even in case of a heavy impact or deep cut you will not see the inner part different in color than the surface (unlike low-quality cladding materials with a thin surface color layer, like plaster or cement products, that are also much less impact-resistant).
  • Highly impact- and tear- resistant
    When applied on the surface are more resistant than a conventional ceramic or burned brick cladding.
  • UV resistant
    Is UV radiation resistant as anything else made of clay and sand.
  • Very durable
    Is very durable: qualified laboratory test has shown no substantial changes in color or structure at 50 years outdoor lifecycle, which is considerably more than average cement cladding and times more than cheap plaster-made cladding.
  • Green alternative to the roads paving
    Is also used for roads and highways construction as a new-age alternative of asphalt and concrete, reducing heavy impact on nature during their components extraction, processing and utilisation.
  • Highly versatile material
    Is already used for production of a range of ecological products from paving to plastic substance for sculptors and clothes.
  • Safe & healthy
    No odor, no toxic substances release, no irradiation.
  • Revolutionary products for the requirements of the modern age
    Modern age has posed in front of us new challenges. Still, the society desires to continue to enjoy the natural resources and the beauty of nature. But due to the alienation from our own roots and nature, developed consumerism and caused by it excessive use of Mother Earth’s valuable resources, these resources became scares and less affordable. We have prepared the solution for this by creating traditionally-looking product lines, utilizing leading-edge patented technology using the common substances that are not ecologically harmful to obtain or that are coming from the safe recycled construction materials. The ready-made PHOMI products are highly sustainable on the phase of production, transportation and utilization, super-functional and highly performing, with added to the conventional products’ look features unavailable to them till now.

PHOMI MCM is economically beneficial to use. What’s the reason?

​We are used to think that whatever is ecological or “green” is expensive. Use of PHOMI materials breaks this stereotype and on the contrary will bring the economy of your construction to the new level. That primarily comes from the weight of our products per m² that is times less than the analogues, for example:

Infinity Stone: 8,5 kg; Cut Stone: 3,5 kg; Wood: 4,0 kg and Brick: 3,8 kg (only 2,5 mm thick!)

The revolutionary weight and thickness of our products allows their use where the cladding weight is critical and also, during the usual application, it determines 40-60% decrease of adhesive layer amount. This results in 150-450 EUR (depends on adhesive class) savings per each 100 m² of PHOMI products applied.

Easy handling
Easier, faster handling and application of our materials result in the significant savings during the construction process.

Logistic advantages
Add to this a huge logistic economy. Imagine your savings by transporting and storing of a your cladding material that fits in amount of at average 5000 m² depends on the material type) in a single 20-ft container. In simple words, it is 5-7 times savings comparing to the conventional materials.

Long life
There have been conducted the 50-year durability test which is made in the conditions that put the material in the stressful conditions of “fast aging”. The method of this test is in the lab conditions in the short time to apply all of the impacts that material has to survive during its real life outdoor, like, rain, sun, multiple freezing and de-freezing cycles. After this test not only no significant color changes were noticed, but the material did not show any cracks or swelling on its surface. In this way the upper lifetime threshold of PHOMI materials was not yet found.

PHOMI Modified Clay Materials are highly sustainable.

PHOMI Holding is works persistently to implement its philosophy in each piece of products it releases to create harmony between the human society, business and nature. The unique and exclusive features of our products, how they are created, used and utilized allow us to fulfill this vision. Safety and high ecological value of our products is confirmed with REACH, UL Green Guard (Gold) and Green Label certificates. But we go further. By creating the PHOMI material and using the common substances as like clay, stone powder and sand we are:

  • Protecting the forests
    By using PHOMI MCM Wood we stop the cutting the forests and destroy the lungs of our planet, moreover it is more durable than real wood, does not change the color, can not be affected by the moist, fungi or parasites.
  • Protecting the animal world
    When we use PHOMI MCM Leather, there is no need to kill the animals, you just enjoy the beauty of the skin pattern.
  • Making easily available rare Earth’s resources for everyone
    When we use PHOMI MCM Stone, there is no need to exhaust various rare or expensive mineral deposits, the same look is achieved with the same natural materials as clay and quartz sand.
  • Recyclable
    After its use can be re-used or returned back to arable land.
  • Extremely low carbon footprint
    During the production of PHOMI products extremely small amount of energetic resources are used and only from the renewable resources.
  • Makes projects under the strict sustainability norms possible
    In some countrie that have already adopted strict sustainability-supporting regulations, PHOMI MCM will allow many projects to happen which otherwise would not comply in their carbon trace characteristics with the regulations of their country.